The animation was made and produced at Aardman, where I designed the colourful dinosaur characters and directed the two-minute short. The music was composed by Ashley Bates at Adelphoi Music and has a definite earworm quality. It's a fun, memorable song that will hopefully help give children the language and confidence they need to say "no". The song won a British Arrows Gold Award for Original Composition in 2016.
We were concious not to show anything too explicit or graphic in the animation and produce a short film that works as a conversation starter for parents, to allow them to elaborate on with as much detail as they feel is suitable for their child.