In 2008, after 2 months working at the creative London animation studio 12foot6 on the TVC's Bookstart and Cobra Beer, I was invited to submit some illustrations for a new Mars Celebrations campaign. It involved drawing a set of characters to be used for billboard and television commercials. The advertising agency Kitcatt Nohr chose my illustrations out of more than a dozen to represent their pitch.
The pitch was 1 of 2 selected by Mars Celebrations to develop onto the next stage, market research. Despite my illustrations being favourite in the British market research, another illustrator was choosen in the European market research, and Mars went with them. So, my characters are still sitting at the table drinking coffee waiting to be brought to life!
